Understanding what customers want and need is crucial for any business. Having a product that is necessary or desirable creates demand, which in turn denotes value. Grain is no exception to this rule. For most of SA’s major grain markets there are signals to the future quality and quantity requirements.

Some of these signals include:

  • Asian markets have an emerging middle-class demanding food products partly aligned to western tastes.
  • Increasing opportunities for baked goods, cakes and biscuits in many markets.
  • Increasing price competition from Black Sea states and South American countries.

The Market Opportunities working group will assist in understanding who the South Australian grain industry’s customers will be in 2030 and what they will likely require. These opportunities will be quantified and prioritised as most suitable for the South Australian grain industry.

Once identified, this will allow the whole industry to align in pursuit of that objective.

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