Grain Producers SA (GPSA) is seeking 10 malt barley growers through an Expression of Interest (EOI) process to participate in GPSA’s ‘paddock-to-beverage’ traceability project with Trust Provenance, Coopers Brewery and Archer Daniels Midland.
The project will see barley growers work with Trust Provenance’s software to capture data points along the barley’s journey, then link into Coopers software to enable a full paddock-to-beverage traceability platform, increasing transparency of the journey of the barley crop and aligning with growing consumer trends and demands on product procurement and sourcing locations.
Grain Producer’s CEO Brad Perry said that the project, funded by the South Australian Government’s AgTech Growth Fund, was a great opportunity for growers to showcase the provenance of their product through the supply chain to enhance market access.
“This is an innovative way to track a barley crop from harvest all the way through to consumption, with transparent origin information being collected and potentially displayed on the bottle through a unique QR code or similar application,” said Mr Perry.
“South Australian barley growers have been supplying Coopers with high-quality malting barley for years, but this project will really bring the farmer front and centre, allowing consumers to witness barley production processes first-hand and ‘meet the farmer’ so to speak.
“It’s a fantastic initiative that will be increasingly important as businesses seek to be more transparent with their supply chains and consumers demand to better understand the origins of the products they choose to consume.”
The project is an opportunity to further value add to world’s best practices of grain growing and management from South Australian barley producers.
The requirements from barley producers involved in the project include:
1) Providing on-farm information specific to the malt barley produced (this can be done via a range of farm management software systems)
2) Providing on-farm storage information specific to the malt barley (this can be done via a range of farm management software systems)
All information remains confidential between the barley grower and Coopers.
For barley growers interested in participating in the project, please send an email to Grain Producers SA on firstname.lastname@example.org with your name, location and contact details. Expressions of Interests will close 2 September 2022.
Grain Producers SA is the peak industry body representing the 4,500 grain farming businesses in South Australia.