GPSA teams up with George the Farmer at Royal Adelaide Show

Grain Producers SA (GPSA) has teamed up with award winning children’s book character ‘George the Farmer’ for a free ‘Great Grains Activity Book’ being launched at the Royal Adelaide Show tomorrow.
The collaborative project will see thousands of GPSA/George the Farmer activity books handed out to young people during Show week.
GPSA Chief Executive Officer Brad Perry said the aim of the activity book is to highlight to children the importance of the grain sector as a future career opportunity.
“For the first time, GPSA has a site in the Golden Grains Pavilion at the Royal Adelaide Show and we are excited about the opportunity to engage with people and highlight the importance of the grain industry as a career,” said Mr Perry.
“Storybook characters George the Farmer and his agronomist wife, Dr Ruby, are a success story for the agriculture industry reaching more than 100,000 Australian kids, so we believe George and Ruby are excellent characters to promote the South Australian grain industry.
“Throughout the Royal Adelaide Show, we will have free copies of the George the Farmer/GPSA ‘Great Grains Activity Book’ to hand out and we’ll also have staff on site to discuss more about GPSA’s role in the grain’s sector.
“The back pages of the activity book showcase careers in grain such as a soil scientist, plant breeder, agronomist, and grain buyer.
“We want to demonstrate to young people that working in the grain industry isn’t just about driving machinery and planting crops, there are a vast number of other roles to get involved in.”
George the Farmer founder Simone Kain said it was fantastic to be able to work with GPSA to produce an activity book for the South Australian grain industry.
“When we were approached by GPSA to collaborate on an activity book for kids, we saw it as another brilliant opportunity to promote the importance of the agriculture sector,” said Ms Kain.
“Our myriad of George the Farmer resources are helping to educate and inspire the next generation — the future leaders, big thinkers, innovators, makers, fixers, creatives, teachers, policy makers and farmers. The activity book complements the George the Farmer paddock-to-plate videos on wheat and chickpeas that can be found on George the Farmer’s YouTube channel and ABC iView, as well as picture storybooks and free curriculum-aligned educators guides”